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WELCOME TO MY PORTFOLIO!
JOE SHEISTY SAUCE
JOE SHEISTY SAUCE
The first of the portfolio this sauce design mockup is inspired by my favorite NFL team the Cincinnati Bengals. During this concept, I wanted to do a unique tribute to the team during their 2021 Super Bowl run led by the starting quarterback Joe Burrow. Since he’s the most popular player based on his fashion styles and nicknames such as Joe Cool, Joe Brrr, and Joey Franchise, the word "sheisty" gave a mood of what a sauce looks and tastes like.
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VALIANT SPORTS DRINK
The second project of my portfolio, the concept for this is to create a sports drink that targets the natural freedom of what an athlete is supposed to be. To let their spirits and competitive fire be released into the playing field at a higher level by the power of drinking Valiant.
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MAPATI BASEBALL CARDS
The third project involves me developing baseball cards from scratch. Since I made this around the beginning of Spring and wanted to do a tribute to my favorite sport, I illustrated and printed my brand in Adobe Illustrator. This will be great for the community that truly loves America’s pastime.
THRILLER 40TH ANNIVERSARY ALBUM
This project is a tribute to the best-selling album of all time and a celebration of its forty years of release. I wanted to make the cover far from its primary one, I did it by searching Michael Jackson’s pictures during his time creating the album from 1981 to 1982 while keeping the classic cursive type font of the album title.
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MR.FIESTA SPICE CONTAINER
UPLIFT FITNESS
The concept was inspired by Mexican culture, I admired the art, especially the colors that bring a lively, vibrant, and spark emotion when it comes to celebrating a birthday, anniversary, or milestone. And since I’ve experienced much Latino culture, especially through cartoons, food, and sports, I wanted to make my spice package design as a tribute. First I search for color palettes to which representatives of an actual fiesta will look like, so a person can look at it and say that’s a Mexican spice.
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The inspiration for Uplift Fitness came from a location in a city that’ll bring the integrity of hard work. We look at the city of Philadelphia as the perfect spot located east side of the Pennsylvania border towards New York, fellow Philadelphians, and others around the world will be intrigued by our brand message. In Uplift, we want to change the fitness community into something special to where we can all be part of through communication, accountability, and most importantly fun based upon excellent training service, equipment, delicious healthy began burgers and tacos, and biotech sensor watches, and pants to track their everyday fitness.
BRANDING PROCESS
BRANDING PROCESS
Our mission is to build a new experience in the world of fitness by developing innovative technology, and engaging workouts by our first-class training staff as they would be behind your back through your fitness journey without charge to your membership. We want every single customer to come out of it feeling
great about themselves with their overall mental health and lifestyle, that they can do anything by putting their mind to it.
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UTAH MOUNTAINEERS
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Following my love for baseball I’m a huge fan of sports uniforms because it creates a cool brand identity of what the team is and where they came from. I created a fictional baseball team based in Salt Lake City, Utah since baseball is the second largest sports market in the city with basketball leading number one due to the popularity of the National Basketball Association Team the Utah Jazz.
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CINCINNATI REDS REBRAND 2025-PRESENT
This is a full rebrand for one of the oldest franchises in Major League Baseball the Cincinnati Reds, they're my favorite baseball team. I felt it was time for them to get new uniforms and I went for the classic big red machine days but with a modern style twist to it by using the faceoff twist font to achieve it. Meanwhile dropping the black shadows and simplifying the outer lines to be flat with a red clean finish.
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U.S.A TRACK AND FIELD 2024 UNIFORMS CONCEPTS
For the upcoming 2024 Paris Olympics, I wanted to design the USA Track and Field Men's and Women's uniforms in a way that defines the characteristics, traits, and emotions of who we are as a country. I looked back into previous uniform designs for the USA from the 1970s,1980s, and 1990s for inspiration when it comes to elements, fonts, and colors, I looked into the stars, stripes, and shapes that were applied back then. Adding a modern touch to all of them while designing the uniforms, the goal was to give a tribute to the past of former USA runners and their milestones but to recreate the feel again for the new generation of Track and Field.
DESIGN PROCESS
DESIGN PROCESS
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SOUL TEA PACKAGING
This tea-boxed package design brings a classic, smooth, and upbeat emotion during the creative process. I wanted to pay tribute to my African roots with a blend of jazz and soul, however, the unique factor behind all of this is that it's USDA organic factor based because of the Red Root leaves being used to brew and make the tea. The colors are based upon the warm vibrant colors of many African countries used for their flags such as Kenya, South Africa, Uganda, etc. Overall the demographic is mostly targeted toward people 30 and up who may know old-school music such as James Brown, Marvin Gaye, and Sam Cooke.
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KENYA TRACK AND FIELD 2024 UNIFORM CONCEPT
This project is my most personal because it pays tribute to my roots. Even though I was born in America, Kenya is my second home since my family is from there, since the upcoming 2024 Summer Olympics is approaching, it will be cool to do a mockup for them. For the uniforms, I wanted to create a modern-crisp direction with these and be simplified. Using two unique gradient colors for the Men's and Women's to have a personality of them was key. I feel the women have more expression by combining the red and green, red showing their nurturing heart and green their care and dignity while Men are basic with just red as it demonstrates the pure blood of a true Massai warrior.
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CINCINNATI BENGALS REBRAND (2024- PRES)
This is a rebrand concept that I came up with over time. I wanted to combine origins and tradition regarding the Bengals uniforms. While paying tribute to football pioneer Paul Brown he was simple and classic when it came to fashion because he wanted to have a team that plays and looks professional every time. By combining the modern and throwback elements, I thought the effort on this was good, however, other areas are in need to be desire.
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MASON CHALLENGER LEAGUE FLYERS (NON-PROFIT PROJECT)
In my last semester at UC, I had the opportunity to do a fun 15-hour service learning project, I redesigned flyers for a non-profit organization called MYO (Mason Youth Organization). The goal was to promote their Little League division The Mason Challenger League, a league of kids with disabilities who need assistance playing the games. Each flyer represents different times, seasons, themes, and attention, I used multiple versions of color palettes, fonts, illustrations, and shapes to achieve this. Overall, the project was a success and the organization's staff was pleased with the final result, it also hit me personally because I used to play for MYO back in grade school, and it helped to realize my love for the game of baseball and make friends along the way as I got older.
BATTER UP!⚾
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PHILADELPHIA 76ERS REBRAND CONCEPT (2026-PRESENT)
With this project, I involved my favorite basketball team the Philadelphia 76ers to have a complete makeover or in other words a concept rebrand. I wanted to continue the origins of the team's colors, identity, and brand while keeping a consistent modern, and clean appearance. The aim was to form a connection or font similar to America's past culture and fathers such as Benjamin Franklin, Thomas Jefferson, and George Washington because they were the ones who established this great country in 1776 which is how the team got its name. One of the players @tyresemaxey I utilize as a player example to show off the 2D render illustrations of the uniforms.🔴🔵⚪️ #sixers #madeforthis 10 9 8 76ERS!
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HOPE CHURCH STUDENT MINISTRY BROCHURES
Here is one of my personal favorites, another service learning project I created two brochures for a local Southwestern Ohio church that I’ve attended since preschool called Hope Church back in 2022. They needed me to design a brochure that would make a brand identity for their student ministry of Junior High and High School, as a result, this was a great experience because it taught me how to work with a non-profit organization in person and link myself as a designer and expose my branding skills to the public while giving back to my community.
DESIGN PROCESS
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